求人広告の種類と特徴について

求人・就活・転職

新規に人材を採用するには人材募集の公告を出す必要がありますが、その内容をどうするかは悩みどころではないでしょうか。

どのような広告を出して求人を求めるのかがわからなければ、求人広告の内容はつくれません。

求人広告の出し方によって特徴に差がありますので、それらの違いを踏まえて選択することが大切になります。

応募者の内容や質、限られた期間内に来る人数なども、求人広告の出し方や内容に左右されます。

近隣エリアからの応募を期待しているなら、新聞広告での求人を出すといいでしょう。

新聞は信頼度が高いという利点もあり、求人広告媒体に適しています。

求人情報をまとめたフリーペーパーが、駅中や街中に置いてあることがあります。

スポンサーリンク

タダで配られているために、軽い気持ちで手にする人が多いため、フリーペーパーからの応募者層は若い人が多くなる傾向があります。

若い人がちょっとアルバイトやパートをしたい時、または未経験者でも応募可能な仕事を探したい時に使います。

新聞やフリーペーパーは、発行される地域や数に制約があることは、メリットであると同時に弱点にもなります。

年代や地域を問わず、幅広く求人情報をチェックしてほしいという時は、ネットの求人サイトが向いています。

ネット環境が利用できれば誰でもアクセスできることが、求人サイトに情報を掲載する事のメリットであり、数多くの人に見てもらうチャンスになります。

求人広告は、どんな媒体に掲載するかによって閲覧可能な人の層が変わりますので、それぞれに見合うものを選びましょう。

スポンサーリンク

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